Julia Becker
Digital Marketing Manager · Performance · SEO · Brand
Digital Marketing Manager with 6 years of experience in performance marketing, SEO and content for e-commerce and D2C brands. Scaled paid acquisition to €2.4M annual budget at a 4.1 ROAS and grew organic traffic by 180% in 18 months. Data-driven, creative and experienced in leading agencies and small in-house teams.
Employment
Digital Marketing Manager
Greenleaf Home GmbH, Düsseldorf
Jun 2021 – Present
- Manage a €2.4M annual paid media budget across Google, Meta and TikTok at an average ROAS of 4.1.
- Grew organic traffic by 180% in 18 months through a technical SEO overhaul and a content hub with 120+ articles.
- Lead a team of 3 marketers and two external agencies; introduced weekly test-and-learn cycles.
- Built a CRM lifecycle programme in Klaviyo that now drives 22% of online revenue.
Tools: Google Ads, Meta Ads, TikTok Ads, GA4, Looker Studio, Klaviyo, Ahrefs, Shopify
Online Marketing Specialist
Rheinmedia Agency GmbH, Cologne
Aug 2018 – May 2021
- Planned and optimised SEA and social campaigns for 15 clients in retail, travel and FMCG.
- Increased average client conversion rate by 35% through landing page testing.
- Created monthly performance reports and presented results to client stakeholders.
Tools: Google Ads, Meta Business Suite, Unbounce, Google Analytics, Excel
Education
B.A. Media and Communication Management
2015 – 2018
Macromedia University of Applied Sciences, Cologne, Germany
Focus on digital marketing and brand management.
Certifications & Training
Google Ads Search & Display Certification
2024
Google Skillshop
Meta Certified Media Buying Professional
2023
Meta Blueprint
Skills
Performance
SEA, Paid Social, Conversion Optimisation, A/B Testing, Attribution
Organic
SEO, Content Strategy, Copywriting, Social Media
CRM
Email Marketing, Lifecycle Automation, Segmentation
Tools
Google Ads, Meta Ads, GA4, Looker Studio, Klaviyo, Ahrefs, Shopify
Languages
German — Native
English — C1
Dutch — B1