Sophie Hartmann
Business Development Manager · B2B SaaS · Strategic Partnerships
Business Development Manager with 7 years of experience growing B2B revenue in the DACH region. Built a partner channel from zero to €4.2M ARR, closed enterprise deals with logistics and retail groups, and consistently exceeded quota by 20%+. Combines structured sales process with strong analytical skills and a genuine interest in customers' operations.
Employment
Business Development Manager, DACH
Fleetwise Software GmbH, Hamburg
Jan 2022 – Present
- Built the partner and reseller channel from scratch, reaching €4.2M ARR and 38 active partners within two years.
- Closed 14 enterprise contracts (average deal size €180k) with logistics and retail groups, including two DAX-listed companies.
- Exceeded annual quota by 23% (2022) and 27% (2023); named top performer in the EMEA sales team.
- Introduced MEDDICC qualification and HubSpot pipeline reviews, improving forecast accuracy from 61% to 88%.
Tools: HubSpot, Salesforce, LinkedIn Sales Navigator, MEDDICC, Excel, Power BI
Account Executive
Northbridge Consulting GmbH, Hamburg
Sep 2018 – Dec 2021
- Managed a portfolio of 60 mid-market clients with €3M annual revenue and 94% retention.
- Developed a cross-selling programme that added €650k in new revenue in its first year.
- Prepared market analyses and business cases for board-level presentations.
Tools: Salesforce, SAP CRM, PowerPoint, Excel
Education
M.Sc. International Business
2016 – 2018
University of Hamburg, Germany
Focus on strategic management and B2B marketing. Semester abroad at Copenhagen Business School.
B.A. Business Administration
2013 – 2016
University of Mannheim, Germany
Certifications & Training
MEDDICC Sales Qualification
2022
MEDDICC Academy
HubSpot Sales Software Certification
2022
HubSpot Academy
Skills
Sales
Enterprise Sales, Partner Management, Negotiation, Pipeline Management
Strategy
Market Analysis, Business Cases, Go-to-Market, Pricing
Tools
Salesforce, HubSpot, Sales Navigator, Power BI, Excel
Industries
Logistics, Retail, B2B SaaS, Consulting
Languages
German — Native
English — C2
French — B1